IDG Connect released a white paper in January called “iPad for Business Survey 2012“. From their site, the overview reads:“The iPad may be associated with home use, personal communication and entertainment, but this 2012 research also proves it is a critical business device. The global survey, based on interviews with IT and business professionals from every continent reveals how content consumption is changing, the regional differences in iPad use, along with the incredible worldwide brand loyalty to Apple.”
The report opens referring to a news article and other research from Sept 2011 that indicated then that 60% of iPad devices never leave the home and 70% of usage occurs in the living room.
Whilst the iPad is a consumer device, it is being used heavily within organisations despite there being some obstacles using one behind a corporate proxy and in a Windows world where Microsoft Office and Internet Explorer (think legacy applications) is needed for most day-to-day tasks.
I personally believe the iPad is great as a content consumption device (reading, viewing content) with some content creation (email, notes). I also thing it will continue to gain traction as more and more business related applications become available (Microsoft Office is imminent, CloudOn already offers the best Office editing support).
I recommend downloading and reading the report in full but have extracted a few areas so that you have an idea of what to expect. Whilst the report breaks down into regions, the focus of the items I’ve extracted is on Australia.
Despite having the second lowest percentage of professionals who use their iPad at work, Australians are the joint third highest in terms of professionals who use their iPad for work communication.
It is also interesting to note that only 20% of Australian respondents indicate that work provided the device showing a high instance of Bring Your Own Device (BYOD).
Interestingly, it also appears that you have to work in Africa to have the highest chance of work supplying you with an iPad.
Australians are only close to the worldwide values in terms of using an iPad for entertainment and personal comms which demonstrates the device is still very much a consumer item.
I was surprised how far behind Australians are in terms of using an iPad for web browsing, reading and news given that we rate as the third highest region to buy fewer newspapers when owning an iPad (AU/NZ is rated at 73% behind #1 Asia, 90% and #2 Middle East, 80%).
Perhaps this area is influenced by poor mobile network coverage here (or more specifically, exceptionally high mobile data costs)? There is only a global stat of 29% saying they use 3G all the time and 44% some of the time. I personally think there also needs to be an increase in free Wi-Fi points.
This is the area where for me the iPad offers a lot of business value and potentially productivity (as a consumption device) even without a wireless or 3G connection. I use the iPad when travelling to consume pre-loaded content; reading books, reference material, PDF and web articles/RSS feeds.
I am also a heavy user of the iPad at work, specifically using it at meetings to take minutes electronically (I have bad hand writing).
Anyway, that is just my take on the report. It is only 16 pages long so as above, I recommend you download it and have a look.Back to top